Christopher Kronenberg

Impact Business Model Design

I hold an endowed professorship in business model design and competitiveness. The main focus of my work is how to integrate sustainability aspects into the design of new or established business models and business strategies. Together with international academic colleagues, as well as with local businesses and business agencies, I work on new possibilities how to strategically integrate the SDGs and circular economy aspects in existing ecosystems. I strongly believe that changing our economic system will lead us to a prosperous future.