Nudging for Sustainability

Development Stage


In Preparation

In Development

In Progress


Project Description

To achieve SDG 12 industrialized countries will need to see a massive change in consumer behaviour happen. Sustainable brands therefor collaborate with stakeholders and experts to stimulate and incentivize consumers choices for sustainable behaviour and products. Our interdisciplinary team combining creativity and sustainability, communication psychology and behavioral economics, explores, whether changing behaviour through nudging can prove to be an option for responsible companies. We drive change to make sustainable choices easy and fun. We support brands to explore opportunities and limitations for “Nudging for Sustainability” and organize a Roundtable for Responsible Brand Owners with high-level international experts.

Ways to Collaborate

Join us, if you are interested collaboration with international partners and stakeholder platforms to support sustainable decisions with a positive impact.